Masthead Typography Research

When creating a magazine cover page, the first step is establishing how the masthead would look. Size, font, and color are major parts of the masthead and they all contribute to the overall feel of the magazine and set the tone for both the cover page design and the entire magazine. Fonts, for instance, can the mood. A bold and blocky font would evoke feelings of strength and refinement and could be associated with sports and architectural magazines. Fonts with more embellishments and curved edges may feel relaxed and inviting and would typically be found in food and skincare magazines.

The color palette of this magazine’s masthead is very eye catching. The white and orange against the dark background image draws the reader’s attention straight to the title. While most of the masthead is in white, the orange “Your” emphasizes that the magazine is made for everyday people.

The words are written in a bold, san serif font and the letters are normally spaced out. The simplicity of the font choice may allude to uncomplicated content and recipes.

The masthead is visually appealing, simplistic, and would effectively draw in an audience of readers.

The color palette of this title is bright and eye-catching. The fuchsia color stands out against the white background and makes it the most noticeable two words on the cover.

The bubbly and cartoony font creates a fun mood. It could imply that the recipes and articles found inside are creative. The subtly serif font makes it slightly more sophisticated, but not enough where the magazine seems cold. "easy" is not capitalized which creates a more relaxed mood.

Overall, the "easy Food" magazine uses the exciting color and fun font to draw in readers.

I chose 10 possible fonts for my magazine masthead. The first five are serif and the last five are san serif.

Personally, I like the look of serif better than san serif for a magazine because I feel it looks more refined. However, if I don't want it feeling too cold, I would choose the second and fourth font options to make it more lively. I also really like how the first font it sophisticated and minimalistic.

The san serif fonts I choose feel more futuristic than the serif ones. They're much more simplistic as well. My favorite of these san serifs is the first one because of the shapes the letters make, it's classy but still creative.

After the analysis, my top three font considerations are the first, third, and sixth fonts because of its polished and elevated look.